iPhone Launch Price Comparison
Last updated
Comparing historical launch MSRPs shows how Apple positioned each generation: five consecutive base models launched at $799, while the corresponding Pro models launched at $999. The Pro Max launch MSRP moved from $1,099 to $1,199 with the iPhone 15 generation. Use these historical anchors as context only; a current refurbished listing or carrier offer needs its own live comparison.
Launch MSRP by Model
| Model | Launch Price (USD) | Release Year |
|---|---|---|
| iPhone Duo | $1999 | 2026 |
| iPhone 18 Pro Max | $1299 | 2026 |
| iPhone 18 Pro | $1199 | 2026 |
| iPhone 17 Pro Max | $1199 | 2025 |
| iPhone Air | $899 | 2025 |
| iPhone 17e | $599 | 2026 |
| iPhone 17 | $799 | 2025 |
| iPhone 17 Pro | $999 | 2025 |
| iPhone 16e | $599 | 2025 |
| iPhone 16 Pro Max | $1199 | 2024 |
| iPhone 16 Pro | $999 | 2024 |
| iPhone 16 Plus | $899 | 2024 |
| iPhone 16 | $799 | 2024 |
| iPhone 15 Pro Max | $1199 | 2023 |
| iPhone 15 Pro | $999 | 2023 |
| iPhone 15 Plus | $899 | 2023 |
| iPhone 15 | $799 | 2023 |
| iPhone 14 Pro Max | $1099 | 2022 |
| iPhone 14 Pro | $999 | 2022 |
| iPhone 14 Plus | $899 | 2022 |
| iPhone 14 | $799 | 2022 |
| iPhone 13 Pro Max | $1099 | 2021 |
| iPhone 13 | $799 | 2021 |
| iPhone 13 mini | $699 | 2021 |
| iPhone 12 Pro Max | $1099 | 2020 |
| iPhone 12 | $799 | 2020 |
| iPhone 12 mini | $699 | 2020 |
| iPhone 11 | $699 | 2019 |
| iPhone SE (3rd generation) | $429 | 2022 |
| iPhone SE (2nd generation) | $399 | 2020 |
| iPhone SE (1st generation) | $399 | 2016 |
| iPhone X | $999 | 2017 |
| iPhone XR | $749 | 2018 |
Price Trends & Buying Advice
A previous-generation model can be a useful value candidate after a new launch, but the discount is not automatic. Compare live offers at the same storage tier and include activation requirements, bill credits, and trade-in conditions.
For refurbished value, start with models that have the features and current compatibility you need. Then compare equivalent condition grades, battery-health policies, return windows, and warranties; those differences can matter more than the headline price.
Do not assume a Pro Max will always produce the best resale outcome. Get live quotes for the exact model, storage, condition, and carrier status, then compare the likely proceeds with its higher acquisition and repair costs.